B2B business is booming! Business to business marketplaces have become the hottest topic in e-business, driving a future surge in revenues that could reach around $200 trillion within 10 years.

Exporters are discovering that the internet can be a fast, cost-effective, and efficient way to market and sell their products to buyers around the world. As the World Wide Web enters its second decade sellers are starting to understand just how powerful the web can be as a marketing and selling tool.

During this seminar, we discuss evaluation strategies as well as demonstrate and review several effective on-line marketing methods and implement them for your export business. As an exporter you can get a lot of attention and sell a lot of your products if you understand how to use the internet effectively.

» Selling your products by E-mail: How to set up an effective Email marketing campaign
(Email can be a low-cost and quick way to market your products. This section shows you how to set up your campaign correctly in order to reach its full potential).

» Your web site: Making it work for you
(Your company's website is your 24 hours sales agent. Make sure yours takes the buyer through your site in the correct way and encourages them to contact you for a price quote).

» Finding Buyers by using B2B portals
(B2B web sites are great places to present your products and find buyers ready to buy. This section gives you a list of the 152 most popular B2B web sites and tells you how to find buyers on them).

» How to find out if an importer you found on the internet is reliable
(This section shows you how to research a buyer you found on the internet to make sure he/she is reliable and that you will get paid).

Web site owners, marketing personnel, web site designers, and any business people who need to know how to increase qualified users visiting their web site. Some techniques require the alteration of web site pages, and as such the ability to update your own web site would be an advantage.

Basic understanding of the Web (links, URLs, etc.) Participant should understand the Windows environment, word processing, and how to use a Web browser.

Comprehensive course materials and Certificate of Participation are provided.

All participants will be given a Free CD containing a database of 22,000 importers around the world in various sectors and their e-mail addresses. This database has been complied by the American Importers Association.

Descriptions for this workshop are available upon request. You may e-mail us, call us at 603-5632 3036 or fax a Request for Information to 603-5631 0320. Or,